Samsung Electronics unveiled its vision for an AI-driven lifestyle on Sunday at its First Look event in Las Vegas, ahead of CES 2026. Under the theme 'Your Companion to AI Living,' the company introduced AI-integrated products and services spanning TVs, home appliances, and healthcare. Roh Tae-moon, CEO of the Device Experience Division, stressed delivering a seamless AI experience.
At its First Look event in Las Vegas on January 5, 2026 (local time), ahead of CES 2026, Samsung Electronics announced the theme 'Your Companion to AI Living,' positioning AI as a core philosophy across its ecosystem. Roh Tae-moon, CEO and head of the Device Experience Division, stated, "Our mission is clear: to be 'Your Companion to AI Living.' We will embed AI across every category, product, and service to deliver a seamless, unified AI experience."
The display business highlighted an AI TV lineup centered on the 130-inch Micro RGB TV, featuring microscopic red, green, and blue LEDs for enhanced color accuracy and brightness. Yong Seok-woo, president of the Visual Display Business, introduced the lineup integrating visual intelligence with advanced hardware, powered by the Micro RGB AI Engine Pro for scene-by-scene optimization. The Vision AI Companion software enables voice-based interaction and personalized recommendations for content, food, and music, available across 2026 models including Micro LED, OLED, Neo QLED, and UHD. Additional features include AI Soccer Mode Pro for live sports optimization and AI Sound Controller Pro for independent audio adjustments.
In home appliances, Kim Cheol-gi, executive vice president of the Digital Appliances Division, noted that SmartThings has surpassed 430 million global users as of December 2025. The upgraded Family Hub refrigerator features an AI Vision system built with Google Gemini for improved food recognition and inventory tracking, along with automated recipe recommendations, video-to-recipe conversion, and FoodNote weekly reports on consumption patterns. Updated products include the Bespoke AI Laundry Combo, Bespoke AI AirDresser, and Bespoke AI Jet Bot Steam Ultra robot vacuum with liquid detection and home monitoring via Qualcomm processor.
For healthcare, Praveen Raja, vice president of digital health at Samsung Research America, outlined a shift from reactive treatment to proactive prevention. Integrating smartphones, wearables, and home devices, Samsung plans personalized health coaching, early abnormal pattern detection, and remote consultations via platforms like Xealth, with expanded research into early dementia detection using wearable data. The AI ecosystem is secured by continuously upgraded Samsung Knox and Knox Matrix against emerging risks.
This presentation underscores Korean firms' AI leadership at CES 2026.
