The Specialty Equipment Manufacturers Association (SEMA) will include a dedicated powersports section at its 2026 show in Las Vegas. The event, set for November 3 through 6, responds to market demand from enthusiasts who own multiple vehicle types. Powersports products will feature in the West Hall of the Las Vegas Convention Center.
The SEMA Show, one of the largest gatherings for specialty equipment manufacturers, has traditionally focused on four-wheeled vehicles like trucks and SUVs. For 2026, SEMA is expanding to include two-wheeled vehicles and other powersports categories, such as motorcycles, based on research showing strong demand. SEMA stated that the change addresses the habits of modern enthusiasts, who often own a mix of modified trucks, SUVs, and recreational powersports vehicles. The association noted that the vast majority of such enthusiasts do not limit themselves to one vehicle type. Powersports exhibits will be located in the West Hall, which SEMA described as offering unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations. While primarily a trade show for manufacturers, retailers, and installers, the event opens to the general public for one day on Friday, November 6. SEMA's research revealed that 60% of its specialty equipment manufacturers already produce products for powersports or recreational vehicles, and 47% of retailers and installers serve that industry. The expansion aims to bring together the entire ecosystem, enabling participants to learn about new products, receive business education, and address challenges in the powersports market.
