Snapchat has introduced AI Clips, a new feature that turns a single photo into a 5-second AI-generated video. Available to Lens Plus subscribers, it allows users to place themselves in various AI-generated scenarios created by developers. The tool launched via a news release on Tuesday.
Snapchat unveiled AI Clips on Tuesday, enabling Lens Plus subscribers—who pay $9 per month—to generate short AI videos from one photo. The feature operates within Lens Studio, where developers use the GenAI Suite to build Lenses depicting activities like scuba diving in the Pacific Ocean, mountain climbing, or strolling around the Taj Mahal. Users select a Lens, upload a snap of themselves, and produce a 5-second clip placing them in that scene, such as speeding in a racecar. Snapchat described it as a 'closed-prompt experience,' limiting outputs to predefined Lenses rather than open text instructions. 'AI Clips make AI video instant, personal and shareable,' Snap stated in its news release. 'Developers can build and publish photo-to-video AI directly to Snapchat.' Developers, both new and experienced, can create a Lens in minutes using a single prompt. Snapchat emphasized the feature's design for scale, creativity, and repeat engagement. Creators can monetize through the Lens Plus Payouts program, earning revenue shares based on user engagement. The platform noted that its users generated nearly 2 trillion snaps in 2025, averaging 5.5 billion daily, highlighting the potential audience.
