Tesla launches cheaper Chinese-made Model 3 lineup in Canada after tariff cuts

Tesla has launched an updated Model 3 lineup in Canada with Chinese-made Premium Rear-Wheel Drive models starting at a record-low $39,490 CAD—nearly half the previous $79,990 CAD entry price—and Performance variants at $74,990 CAD, following Canada's tariff reduction on Chinese EVs.

Tesla reintroduced its entry-level Model 3 Premium RWD for Canadian buyers at $39,490 CAD (about $29,000 USD), down from the prior Model 3 Long Range's $79,990 CAD, which has been discontinued. The Model 3 Performance price was also cut 17% from $89,990 CAD to $74,990 CAD (roughly $55,000 USD). These vehicles are produced at Tesla's Giga Shanghai factory. Previously, a 100% Canadian tariff on Chinese EVs led Tesla to ship Fremont, California-built models, but US-Canada trade tensions added a 25% tariff on US vehicles, inflating prices. Canada's recent drop to 6.1% on Chinese EVs now allows competitive Shanghai shipments. The new Premium RWD does not qualify for the Electric Vehicle Affordability Program's up to $5,000 CAD incentives, which apply to Canadian-made models. The lineup, echoing US updates but tailored for Canada, is available for order on Tesla's site as of May 2, boosting affordability in the market.

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Photorealistic rendering of Tesla's upcoming compact SUV on a Chinese factory line with Elon Musk approving the design.
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Tesla developing compact affordable SUV amid strategy shift and sales slump, Reuters reports

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Tesla is developing a new compact electric SUV priced below the $36,990 Model 3 and measuring 168 inches (4.3 meters) long—shorter than the Model 3 (185.8 inches) and Model Y (188.7 inches)—according to Reuters citing four anonymous supplier sources. The all-new design awaits CEO Elon Musk's production approval and may launch first in China before expanding to U.S. and German factories, signaling a pivot back to core vehicles after a focus on robotaxis and humanoid robots.

Just one month after launching its more affordable Model 3 in Israel, Tesla has dropped the 'Standard' label, renaming it simply Rear Wheel Drive. The price stays at around NIS 192,000, unchanged from the initial offering. This adjustment comes amid broader challenges for the company in the electric vehicle market.

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Canada is set to issue import permits for China-made electric vehicles under a new trade deal. Tesla is pulling its US-made Model 3s and switching to China-produced vehicles to dominate the quota. Chinese EV makers have not yet announced their plans for the Canadian market.

Tesla has introduced a more affordable version of its Cybertruck, priced at $60,000 in the US, which could cost around NIS 300,000 in Israel after tax benefits. This move aims to boost sales of the electric pickup, which has underperformed since its 2019 unveiling. The new model features reduced specifications compared to previous versions.

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Tesla is undergoing a major strategic pivot amid a sharp sales decline in China, the end of Model S and X production to focus on robots, and plans to introduce its Semi truck in Europe. The company's challenges and ambitions are reflected in divided analyst opinions and ambitious production targets. This triple transition highlights Tesla's shift from traditional automotive manufacturing toward robotics and AI.

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