Yeat visits Nike campus for ADL album merchandise

Rapper Yeat recently visited Nike's headquarters in Beaverton, Oregon, to develop merchandise for his upcoming album A DANGEROUS LYFE / A DANGEROUS LOVE. The collaboration includes custom Air Force 1 sneakers and apparel items featuring the album's branding. This marks an expansion of Yeat's ongoing partnership with the sportswear brand.

Yeat, known for his hands-on approach in fashion and music, shared photos from his visit to the Nike Campus in Beaverton, Oregon, on Instagram. The trip, near his hometown of Portland, focused on creating merchandise tied to his album A DANGEROUS LYFE / A DANGEROUS LOVE, set for release on March 27, 2026. Images show Yeat reviewing designs in a creative lab setting.

Central to the collection are custom Nike Air Force 1 sneakers in all-black and all-white colorways. These feature the album's iconography, including gothic-style "ADL" lettering on the side panels and tongue. The sneakers maintain a clean leather construction with the branding as the focal point, blending streetwear aesthetics with Nike's heritage.

Additional items include co-branded apparel such as ADL hoodies and matching graphic sweat sets from Yeat's Lyfestyle Corporation line. Designs incorporate spray-painted graphics and keep a stripped-down look. Other products spotted include gloves and luggage with various "ADL" logo treatments in different typographic styles.

This visit builds on Yeat's collaborative history with Nike. In October 2025, he released the Lyfestyle Corporation x Nike Air Max Goadome, an all-black leather boot with added studs. February 2026 saw the debut of Yeat x Nike Air Liquid Max sneakers in a green-on-black upper, confirmed for release on Nike's Air Max Day. Earlier ties include his song "Turban" in a 2022 Nike campaign and a 2023 appearance in NOCTA visuals.

Yeat's involvement demonstrates a shift to active design contributions, positioning him as a key cultural figure beyond music.

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Nike has officially unveiled the Air Liquid Max, a new sneaker featuring a flexible, low-profile Air unit, set to debut on Air Max Day, March 26, 2026. The model draws inspiration from poison dart frogs and includes collaborations with rapper Yeat and Fragment Design's Hiroshi Fujiwara. Additional colorways are expected throughout the year.

Building on his recent visit to Nike's Beaverton campus, rapper Yeat has unveiled the first comprehensive drop from his Nike collaboration amid the A DANGEROUS LYFE / A DANGEROUS LOVE album rollout. The ADL/ADL Yeat x Nike set includes a co-branded mask, ADL CD, and collectible Nike box, paired with a trailer parodying Dos Equis ads.

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