Geneva
Nestled on Lake Geneva, the Swiss city has been a global center for horology since the 16th century. From historic museums to hands-on workshops, visitors can immerse themselves in the craftsmanship that defines the industry. Switzerland holds 95 percent of the high-end watch market, a dominance rooted in Geneva's innovative past.
Rapporteret af AI
The Watches and Wonders 2026 trade show in Geneva will run from April 14 to 20, marking its largest edition with 65 exhibiting brands. Audemars Piguet joins as a major new participant alongside 10 other newcomers. An expanded city-wide program will include jazz collaborations and watchmaking workshops.