Geneva
Nestled on Lake Geneva, the Swiss city has been a global center for horology since the 16th century. From historic museums to hands-on workshops, visitors can immerse themselves in the craftsmanship that defines the industry. Switzerland holds 95 percent of the high-end watch market, a dominance rooted in Geneva's innovative past.
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The Watches and Wonders 2026 trade show in Geneva will run from April 14 to 20, marking its largest edition with 65 exhibiting brands. Audemars Piguet joins as a major new participant alongside 10 other newcomers. An expanded city-wide program will include jazz collaborations and watchmaking workshops.