PUMA
PUMA and Madhappy unveil second collaborative collection
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
PUMA has partnered with Los Angeles designer Doni Nahmias for a new collection blending West Coast street culture with motorsport heritage. The lineup features updated Speedcat sneakers in three colorways and complementary apparel. Formula 1 driver Charles Leclerc fronts the campaign.
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PUMA has partnered with Pokémon to launch the 'Into Another World' collection, marking the franchise's 30th anniversary. The lineup features apparel, footwear, and accessories inspired by Espeon and Umbreon. Items are now available at PUMA stores and select retailers.
Bollywood actress Kareena Kapoor Khan headlined the launch of the PUMA x Outhouse collaboration in Mumbai on February 28, 2026. As PUMA India's brand ambassador, she celebrated the release of a limited-edition charm pack for the Speedcat sneaker. The event featured music, style, and celebrity energy.
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PUMA has partnered with Korean designer label JiyongKim for their first collaborative collection, reinterpreting the classic V-S1 football boot. The sneakers feature sun-bleached surplus fabrics in ivory and black colorways, set to release on February 28 in select Asian markets. A pop-up event will celebrate the launch at JiyongKim's flagship store in Seoul.