PUMA
PUMA and Madhappy unveil second collaborative collection
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
PUMA has teamed up with Indian retailer Superkicks on a new Palermo sneaker that draws from the jamun berry and childhood summers in India.
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PUMA has launched a new signature basketball shoe for NBA star Josh Giddey, the All-Pro Nitro 2 in a vibrant yellow colorway. The design draws inspiration from the Australian outback's landscapes and wildflowers. The shoe hit shelves on May 1 and sells for $140 USD.
PUMA has partnered with Korean designer label JiyongKim for their first collaborative collection, reinterpreting the classic V-S1 football boot. The sneakers feature sun-bleached surplus fabrics in ivory and black colorways, set to release on February 28 in select Asian markets. A pop-up event will celebrate the launch at JiyongKim's flagship store in Seoul.