PUMA
PUMA and Madhappy unveil second collaborative collection
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
PUMA and The Whitaker Group have expanded their partnership with the debut of CODA, a multi-season platform focused on cultural inheritance and creative progression.
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A$AP Rocky hosted a pop-up event in New York City's Chinatown to mark the launch of his latest PUMA Suede design. The sneakers draw inspiration from 1994 and feature retro details not seen on previous versions.
No/Faith Studios and PUMA have launched a campaign for their BEISSER sneaker, featuring moody industrial visuals by photographer William Arcand. The imagery highlights the shoe's aggressive design with gritty textures and earthy tones. The sneaker is set for official release on April 3 through No/Faith Studios.
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J.L-A.L and PUMA have announced the Cell Geo 1 Pack, featuring two patent leather colorways that evolve with wear. The shoes, named “Umbré” and “Midnight,” will become available on March 21 through PUMA and HBX outlets. Their design includes a fading upper layer that reveals a gradient surface over time.