No/Faith Studios and PUMA have launched a campaign for their BEISSER sneaker, featuring moody industrial visuals by photographer William Arcand. The imagery highlights the shoe's aggressive design with gritty textures and earthy tones. The sneaker is set for official release on April 3 through No/Faith Studios.
No/Faith Studios collaborated with PUMA to introduce the BEISSER campaign, captured by William Arcand. The visuals adopt a moody, industrial aesthetic that echoes the sneaker's bold form, using raw urban elements and earthy palettes to emphasize its serrated outsole and aerodynamic shape. Deep tones, including a muddy rusty brown, dominate the presentation, underscoring the shoe's gritty appeal as first detailed by Hypebeast on April 1. The BEISSER sneaker boasts tooth-like lugs on the outsole for strong ground grip, a feature reminiscent of PUMA's iconic Mostro model. It incorporates layered suede uppers with patchwork-inspired textures, blending street and sport styles in an unyielding design. Officials from No/Faith Studios announced the sneaker's release for April 3, available exclusively through their channels. This launch builds on the partnership's focus on aggressive, street-ready footwear.