PUMA unveils Pokémon 30th anniversary collection

PUMA has partnered with Pokémon to launch the 'Into Another World' collection, marking the franchise's 30th anniversary. The lineup features apparel, footwear, and accessories inspired by Espeon and Umbreon. Items are now available at PUMA stores and select retailers.

PUMA announced its collaboration with Pokémon on Monday, releasing a broad capsule collection titled 'Into Another World' to celebrate 30 years of the franchise. The designs draw heavily from the contrasting aesthetics of the Sun Pokémon Espeon and the Moonlight Pokémon Umbreon, blending Pokémon motifs with PUMA's sportswear heritage. Additional elements nod to favorites like Pikachu and Mimikyu across the family-oriented range, suitable for fans of all ages. The apparel includes relaxed everyday pieces such as premium T-shirts, hoodies, and shorts with clean graphics and minimalist designs. Sporty highlights feature a PUMATECH-X tracksuit set and oversized jerseys bearing numbers that reference Espeon and Umbreon. Footwear reimagines the Mostro and Fade Nitro sneakers in daytime and nighttime colorways representing the Eevee evolutions, complete with custom hangtags and subtle Pokémon details. Accessories comprise a themed cap and a versatile sacoche. PUMA Hoops contributes a Pikachu-themed version of the All-Pro NITRO™ 2 basketball shoe in yellow with lightning bolt accents. The collection is available immediately through PUMA's website, flagship stores, and select global retailers.

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Photorealistic image of PUMA x Madhappy's second collection, showcasing floral-motif Speedcat Plus sneakers amid apparel and accessories for a fashion news article.
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PUMA and Madhappy unveil second collaborative collection

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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.

Puma and Pokémon have announced a new collaboration featuring the All-Pro Nitro 2 basketball shoe themed around Pikachu, set to release on April 1, 2026. The design draws directly from Pikachu's appearance, incorporating yellow coloring, black accents, and red suede details. This drop coincides with Pokémon's 30th anniversary, highlighting the franchise's enduring cultural presence.

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Uniqlo has announced a new collection of Pokémon-themed T-shirts set for release in late March 2026, coinciding with the franchise's 30th anniversary. The line features seven designs inspired by popular characters, available for both adults and children at affordable prices. This collaboration continues Uniqlo's tradition of partnering with the Pokémon brand to offer stylish fan merchandise.

The Pokemon Company announced two new games for Nintendo's Switch 2 in 2027, themed around windswept islands and an ocean in an open world. The reveal came during a livestream celebrating the franchise's 30th anniversary.

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An announcement marking the 30th anniversary of Pokémon has brought fans together, though many anticipate disappointing celebrations next month. The event ties into Nintendo's ecosystem, including the Switch and potential Switch 2 developments.

The Pokémon Company marked the franchise's 30th anniversary with a Super Bowl advertisement featuring celebrities sharing their favorite Pokémon. Lady Gaga performed Jigglypuff's song in the spot, which aired during the game and promotes fan engagement via Pokémon GO.

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Puma has introduced a refreshed lineup of its iconic Speedcat sneakers, blending Formula 1 heritage with modern streetwear styles. The collection features models designed for women, everyday use, and children, available now in the Philippines. Prices range from PHP 4,000 to PHP 7,100, with various color options to suit different preferences.

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