PUMA unveils Pokémon 30th anniversary collection

PUMA has partnered with Pokémon to launch the 'Into Another World' collection, marking the franchise's 30th anniversary. The lineup features apparel, footwear, and accessories inspired by Espeon and Umbreon. Items are now available at PUMA stores and select retailers.

PUMA announced its collaboration with Pokémon on Monday, releasing a broad capsule collection titled 'Into Another World' to celebrate 30 years of the franchise. The designs draw heavily from the contrasting aesthetics of the Sun Pokémon Espeon and the Moonlight Pokémon Umbreon, blending Pokémon motifs with PUMA's sportswear heritage. Additional elements nod to favorites like Pikachu and Mimikyu across the family-oriented range, suitable for fans of all ages. The apparel includes relaxed everyday pieces such as premium T-shirts, hoodies, and shorts with clean graphics and minimalist designs. Sporty highlights feature a PUMATECH-X tracksuit set and oversized jerseys bearing numbers that reference Espeon and Umbreon. Footwear reimagines the Mostro and Fade Nitro sneakers in daytime and nighttime colorways representing the Eevee evolutions, complete with custom hangtags and subtle Pokémon details. Accessories comprise a themed cap and a versatile sacoche. PUMA Hoops contributes a Pikachu-themed version of the All-Pro NITRO™ 2 basketball shoe in yellow with lightning bolt accents. The collection is available immediately through PUMA's website, flagship stores, and select global retailers.

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