Nike previews X2 World Cup collection with Palace and Jacquemus

Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.

The Palace X Nike “Three Lions” collection includes dual-branded jerseys, varsity jackets and the Cryoshot Air Speed M sneaker. It draws on English football culture with premium construction details visible in the preview. The Jacquemus X Nike capsule centers on a French Football Federation pre-match theme. Its highlight is the “Tiempo R10” Cryoshot sneaker that updates a classic boot design for everyday wear. The Virgil Abloh Archive X USMNT collection uses crisp white hemp materials and fire-red accents in an Off-White style. It features a retro rugby shirt with custom patches and archive Swoosh embroidery. The full Nike X2 collection is scheduled to launch globally via Nike SNKRS on June 16, 2026, following an early access period for select shoppers.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

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Nike has launched the Air Force 1 Low Retro “USA,” a new sneaker that incorporates subtle patriotic elements tied to the upcoming 2026 World Cup. The design draws on Team USA aesthetics with stars and stripes while maintaining the classic silhouette.

Jordan Brand has released the Air Jordan 3 “Brazil” to mark its expanding role in global football. The sneaker honors a new partnership with the Brazil Football Federation and features colors drawn from the national flag, building on the brand's broader 2026 World Cup collection.

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Nike is preparing a league-wide collection of NFL-themed running shoes based on the Vomero 18 model for the 2026 season.

Artist Victor Solomon and Nike are releasing a new version of their Trophies sneaker collection ahead of the WNBA All-Star Weekend. The black colorways follow a white debut from the NBA event earlier this year. Three models are scheduled to arrive later in July.

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Nike has introduced its CTR360 Cryoshot soccer cleat, designed with a frozen aesthetic to mark the brand's latest footwear release ahead of the World Cup.

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