Nike Total 90 III SP Drops in Shaggy Suede for World Cup

Nike is releasing a new version of its Total 90 III SP sneaker tied to the upcoming World Cup final. The shoe features shaggy suede and a palette described as celebrating soccer's biggest stage. It is already available on select global channels with a wider US launch expected soon.

MetLife Stadium is scheduled to host the World Cup final in just under two weeks from July 3. The event marks the first trilaterally hosted showcase in FIFA history.

The Nike Total 90 III SP in Black/Volt uses checkered interiors and shaggy suede material. Nike positions the shoe with colors celebrating the games on soccer’s biggest stage.

The silhouette has served as a key product for the brand throughout the tournament. A wide launch on Nike channels in the US is likely to follow the initial global release.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike is set to launch a special edition Total 90 III sneaker featuring Brazil-inspired colors ahead of the World Cup.

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Nike has unveiled an all-pink Total 90 III sneaker featuring soccer ball textures on its leather uppers. The design includes hexagonal patterns and carries the nicknames

Nike has announced the Cryoshot Mercurial Vapor R9 “Ronaldo” sneaker. The shoe reimagines the iconic 1998 Mercurial boot worn by Ronaldo Nazário.

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Nike has launched the Tiempo Streetgato PRM, a suede sneaker blending street style with soccer-inspired features. Designed for everyday wear with pitch-ready performance, it features a Coconut Milk colorway with Blue Crystal accents and a gum sole. The shoe sells for $105 on Nike's website.

Nike has released the Cryoshot Striker 1976 x Nigeria x Slawn sneaker. The design features artwork by Nigerian-British artist Slawn across a canvas upper.

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Adidas has unveiled a winterized version of its Samba Mule footwear model. The new "Fur-Lined" edition features suede construction and plush insulation for colder weather.

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