US market

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Formula 1 CEO Stefano Domenicali described the series' new Apple TV deal as the start of a strategy to embed F1 in US sports culture. The five-year agreement, valued at more than $140 million per year, began this season following Apple's F1 movie. Domenicali highlighted positive coverage and viewership gains despite challenges.

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Electric vehicle sales in the United States totaled more than 1.27 million units in 2025, capturing 7.8% of new-car sales, according to Kelley Blue Book estimates. While Tesla maintained its dominance with over 589,000 vehicles sold, General Motors surged 48% to claim second place. A sharp Q4 decline followed the expiration of the federal $7,500 tax credit in September.

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