Amazon launches super Saturday deals for last-minute gifts

Amazon's Super Saturday sale, starting December 20, 2025, targets procrastinating shoppers with discounts on WIRED-tested products guaranteed to arrive before Christmas. The 24-hour event features same-day delivery in over 9,000 cities and hand-picked gear from headphones to fitness trackers. Procrastinators can now complete their holiday lists with reliable, vetted items.

Christmas Eve approaches, but for many, holiday shopping remains unfinished. Amazon's Super Saturday event, which kicked off on December 20, 2025, at 11:30 a.m. UTC, provides a timely solution. This 24-hour sale highlights deals on more than two dozen products that the WIRED team has personally tested and endorsed for friends and family.

The promotion emphasizes convenience, with each item displaying clear delivery estimates to ensure arrival before the holidays. Same-day options extend to over 9,000 cities, making it ideal for last-minute buyers. As WIRED notes, 'Procrastinators, rejoice. Super Saturday is here with last-minute deals on WIRED-tested gear.'

Featured categories span audio, streaming, home appliances, and personal care. Standouts include Sony's WH-1000XM5 headphones, praised for their superior sound and style; Nothing's Headphone (1) for its cool design; and Soundcore by Anker's Aeroclip open earbuds, lauded for lightweight comfort and balanced audio. Fitness enthusiasts might eye the Garmin Vivoactive 6 tracker, which offers accurate sensors and useful AI features, or the Fitbit Inspire 3 for everyday monitoring.

In streaming, Roku's Streaming Stick Plus (2025) stands out as an affordable, user-friendly option with easy setup. Home goods like the Coway Airmega Mighty air purifier, with its auto-adjusting fan, and the Ninja Luxe Cafe Premier Series espresso machine add practical value. Hair tools from Dyson, Shark, and Chi cater to beauty needs, while Manscaped's Beard Hedger provides portable grooming.

Sonos products, such as the Beam (Gen 2) soundbar and Authentics 200 speaker, integrate seamlessly with Google Assistant and Amazon Alexa. Bose's SoundLink Max boombox delivers bold bass in a compact form, contrasting quieter options like the Yogasleep Dohm Classic sound machine.

This event underscores Amazon's push to capture late shoppers amid holiday crunch, focusing on quality over impulse buys. All deals are available through Amazon, with some at retailers like Best Buy and Walmart.

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Retailers are offering significant savings on electronics during Black Friday 2025, with deep discounts on laptops, TVs, and accessories. Popular items include Apple's MacBook Air M4 at $749, a $250 reduction, and Sony's WH-1000XM6 headphones for $398. These deals highlight a focus on high-performance devices amid holiday shopping.

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