Bitmine Immersion Technologies, the world's largest corporate holder of Ethereum, has announced a $200 million investment in Beast Industries, the company behind YouTube star Jimmy "MrBeast" Donaldson. The deal underscores the intersection of cryptocurrency and the creator economy, potentially supporting MrBeast's planned financial services platform. Fundstrat cofounder Tom Lee, who chairs Bitmine, highlighted the alignment of values and MrBeast's influence on younger generations.
Bitmine Immersion Technologies Inc., chaired by Fundstrat Global Advisors cofounder Tom Lee, revealed on Thursday its $200 million investment for a stake in Beast Industries, the holding company of Jimmy "MrBeast" Donaldson. This move comes as Beast Industries, which oversees Donaldson's YouTube channel—the platform's most-watched—and brands like Feastables, prepares to enter the financial services space.
In October, Beast Industries filed a trademark application for "MrBeast Financial," covering services such as cryptocurrency exchange platforms and consumer lending. Donaldson announced plans for a financial services platform in December, aiming to include offerings like student loans, insurance, and credit insights, as outlined in an early 2025 pitch deck. The company intends to partner with a fintech firm to leverage infrastructure while navigating regulatory hurdles. Additionally, Donaldson has expressed interest in building a financial literacy-focused channel.
Tom Lee praised the investment, stating, "MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with Gen Z, Gen Alpha and Millennials." He sees it as part of a broader trend toward asset tokenization on the blockchain. On CNBC, Lee added, "Digitalization of not only dollars, but stocks and equities, is going to take place and over time, that really blurs what is a service versus what's digital money. That's where a collaboration and investment into Beast Industries makes sense."
Beast Industries CEO Jeff Housenbold echoed this enthusiasm: "We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform."
The company generated over $400 million in revenue in 2024 but reported losses due to high media costs, prompting recent cost-cutting measures. In 2025, it sought an additional $200 million to extend a $300 million Series C round from 2024, which valued it at $5 billion. Bitmine itself pivoted in June 2025 from bitcoin mining to becoming the largest Ethereum treasury, capitalizing on the digital asset holding trend.
This investment highlights the convergence of digital finance and content creation, with firms like Bitmine aligning with influential creators to tap into younger demographics.
