Doja Cat hosted the 2026 Vogue Vintage Market at Roll & Hill in downtown New York on March 28, where crowds shopped archival fashion pieces sourced from eBay and celebrity closets. VIPs including Emma Chamberlain and Paloma Elsesser curated sections, and items sold quickly amid a lively atmosphere. Net proceeds supported the CFDA/Vogue Fashion Fund and the Center for Youth Mental Health at NewYork-Presbyterian.
A long line of fashion enthusiasts formed outside Roll & Hill in SoHo before the noon opening of the Vogue Vintage Market on March 28. VIP access began at 10 a.m., with early arrivals like Jennifer Meertens securing spots as early as 8:20 a.m. Meertens, attending her second market, sought pieces like a long orange-and-blue Miu Miu '70s coat, having previously found a 2005 Michael Kors suit. Other shoppers, including vintage sellers Johnny Valencia and Priscilla Yael from Los Angeles, targeted shoes, jewelry, and Chanel items to bring back to LA. Fashion student Ellie Warnke arrived in an all-eBay outfit and hoped for Balenciaga or Dolce & Gabbana pieces to diversify her wardrobe. The queue itself turned into a street style spectacle, with attendees in bold looks treating it like a runway. Inside the three-floor venue, Doja Cat, Vogue's April cover star, shopped alongside co-hosts Chamberlain and Elsesser. Doja balanced brooches, red Gucci mules, and other finds, declaring her look 'giving YSL.' Chamberlain wore a cropped Sandro jacket and emphasized 'vibe' over labels. Elsesser, in Tom Ford-era Gucci and Junya Watanabe, warned shoppers about a Miu Miu hat before purchasing black Prada briefs and a Martin Margiela tank from his late-1990s collection. 'I collect this Margiela flat collection,' she said. Highlights included a 1953 Madame Grès gown tried by Alexis Novak, pieces from Anna Wintour's wardrobe, Charvet shirts favored by editors, and GQ's Raf Simons CALVIN KLEIN jacket that sold instantly. Home goods like Elsa Peretti Tiffany bowls and Murano glassware also drew interest. The night before, a preview party co-hosted by Chloe Malle, Alex Consani, and Elsesser featured early shopping among Chanel couture and Doja Cat's favorites like vintage Dior sunglasses. Doja called her cover shoot 'a really big deal,' appreciating wearing her natural hair. Chamberlain sought to build her skirt collection, while Elsesser praised eBay for circular fashion. Racks refilled as items sold, ensuring a fast-paced event benefiting fashion and mental health initiatives.