A new limited-edition watch from Detrash, the McQ: Salmon, draws inspiration from high-end Swiss timepieces while using recycled materials and costing just £445. Named after Steve McQueen, it features a salmon-coloured dial and subtle design cues from classic watches. The model emphasizes sustainability, with production in small batches and a portion of sales supporting environmental causes.
The McQ: Salmon watch has gained notice for its elegant design that echoes prestigious Swiss horology, particularly resembling a Patek Philippe Calatrava model priced around £40,000. Available from Detrash for £445, it incorporates influences from the Jaeger-LeCoultre Memovox worn by Steve McQueen in the film The Thomas Crown Affair, along with twisted lugs similar to the Universal Genève Polerouter and the refined style of Patek Philippe dress watches.
Crafted with 80% recycled surgical-grade steel, the 38mm case is lightweight yet durable, measuring 8mm in thickness (10.6mm including the glass). It features a mostly brushed finish with polished accents and scratch-resistant sapphire crystals on both the front and exhibition case back, showcasing the Japanese Miyota 9039 movement. The strap uses BeerSkin, a material derived from brewing waste, lined with nubuck made from corn for added comfort.
Production is limited to numbered batches, promoting a sense of personal ownership over mass-produced items. Detrash directs at least one percent of each sale toward environmental initiatives, aligning with its focus on responsible manufacturing.
Customer feedback highlights the watch's appeal. One reviewer noted: "Very impressed, from the design concept to the actual quality, and the dial has just the right amount of copper sunburst." Another praised: "A very attractive watch that can be worn with casual or smart clothing. Very comfortable strap with an accurate movement." While most responses are positive, one mentioned the strap feeling "a little stiff" initially.
For comparison, alternatives include the Tissot PRX 38mm Unisex Watch in Grey for £795 from Goldsmiths, noted for its durability, and a Casio Brown Genuine Leather Strap Watch for £30 from Argos.