Stray Kids member Changbin has been named the first-ever global brand ambassador for American footwear brand Autry. The announcement highlights his collaboration in the Spring 2026 collection. Fans known as STAY celebrated the news of this international partnership.
On February 27, KST, Autry officially announced Stray Kids’ Changbin as its first-ever Global Brand Ambassador, placing the K-pop idol back in the international spotlight. This collaboration with the American footwear brand underscores the growing influence of the K-pop scene in global markets, where many idols represent renowned brands.
Changbin is featured in Autry’s Spring 2026 collection, showcasing key pieces inspired by the Super Vintage Medalist sneaker and the Hyperway model. The partnership allows him to connect with fans through stylish endorsements that blend his dynamic persona with the brand’s vintage aesthetic.
Changbin expressed his excitement about the collaboration via a sweet and special statement on his official media accounts, delighting STAY worldwide. This move follows a trend of Stray Kids members gaining recognition in fashion and entertainment, solidifying the group’s presence beyond music.
