Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.
The collection features contributions from brands including Drake’s NOCTA line for Canada, Jacquemus for France, G-Dragon’s PEACEMINUSONE for South Korea, and Palace with Wayne Rooney for England. It builds on Nike’s earlier release of on-pitch kits in March and centers on seven Cryoshot sneakers scheduled to drop June 11.
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Unternehmen wie McDonald’s, Coca-Cola und Lay’s haben Kampagnen mit Stars wie Messi und Beckham gestartet, um Fans im Vorfeld der FIFA Weltmeisterschaft 2026 einzubinden. Eine Analyse von JD Sports zeigt, dass Brasiliens Trikot unter den 54 teilnehmenden Mannschaften die größte Beliebtheit genießt.
Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.
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South Korean icon G-Dragon has revealed a special PEACEMINUSONE x Nike Cryoshot sneaker designed for the 2026 FIFA World Cup. The lifestyle shoe reimagines Nike's classic CTR360 football boot. It is set to release in June 2026 for $210 USD.
Nike is set to launch a special edition Total 90 III sneaker featuring Brazil-inspired colors ahead of the World Cup.
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Jordan Brand has released the Air Jordan 3 “Brazil” to mark its expanding role in global football. The sneaker honors a new partnership with the Brazil Football Federation and features colors drawn from the national flag, building on the brand's broader 2026 World Cup collection.
Adidas is partnering with Brain Dead and Disney on a new version of the Predator sneaker ahead of the World Cup.
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Athletes from 16 countries will wear uniforms made from recycled fabric at the World Cup in June. Nike says the outfits come from its first elite performance apparel produced entirely from textile waste using advanced chemical recycling. The move highlights both progress and limits in efforts to make fashion more sustainable.