Nike har lanserat en omfattande livsstilskollektion inför fotbolls-VM 2026, där klassiska skodesigner kombineras med partners från sju olika länder.
Kollektionen innehåller bidrag från varumärken som Drakes NOCTA-linje för Kanada, Jacquemus för Frankrike, G-Dragons PEACEMINUSONE för Sydkorea samt Palace tillsammans med Wayne Rooney för England. Den bygger vidare på Nikes tidigare lansering av matchställ i mars och kretsar kring sju Cryoshot-sneakers som planeras släppas den 11 juni.
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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.
Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.
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Jordan Brand is preparing a major apparel line for the Brazilian national football team ahead of the 2026 FIFA World Cup. The collection includes training tops in red and blue colorways, with a lifestyle jersey showcased by Ronaldinho. Both items are set for global release on March 13, 2026.
Nike has introduced its CTR360 Cryoshot soccer cleat, designed with a frozen aesthetic to mark the brand's latest footwear release ahead of the World Cup.
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New Balance and Stone Island have introduced a new collaboration featuring a glossy nylon jacket and football boots ahead of the 2026 World Cup.
adidas has released the Mundial Goal, a new soccer-inspired sneaker designed for both street wear and casual play.
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Nike has unveiled an all-pink Total 90 III sneaker featuring soccer ball textures on its leather uppers. The design includes hexagonal patterns and carries the nicknames