Nike har lanserat en omfattande livsstilskollektion inför fotbolls-VM 2026, där klassiska skodesigner kombineras med partners från sju olika länder.
Kollektionen innehåller bidrag från varumärken som Drakes NOCTA-linje för Kanada, Jacquemus för Frankrike, G-Dragons PEACEMINUSONE för Sydkorea samt Palace tillsammans med Wayne Rooney för England. Den bygger vidare på Nikes tidigare lansering av matchställ i mars och kretsar kring sju Cryoshot-sneakers som planeras släppas den 11 juni.
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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.
Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.
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South Korean icon G-Dragon has revealed a special PEACEMINUSONE x Nike Cryoshot sneaker designed for the 2026 FIFA World Cup. The lifestyle shoe reimagines Nike's classic CTR360 football boot. It is set to release in June 2026 for $210 USD.
Nike is set to launch a special edition Total 90 III sneaker featuring Brazil-inspired colors ahead of the World Cup.
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Jordan Brand has released the Air Jordan 3 “Brazil” to mark its expanding role in global football. The sneaker honors a new partnership with the Brazil Football Federation and features colors drawn from the national flag, building on the brand's broader 2026 World Cup collection.
Adidas is partnering with Brain Dead and Disney on a new version of the Predator sneaker ahead of the World Cup.
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Athletes from 16 countries will wear uniforms made from recycled fabric at the World Cup in June. Nike says the outfits come from its first elite performance apparel produced entirely from textile waste using advanced chemical recycling. The move highlights both progress and limits in efforts to make fashion more sustainable.