Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.
The collection features contributions from brands including Drake’s NOCTA line for Canada, Jacquemus for France, G-Dragon’s PEACEMINUSONE for South Korea, and Palace with Wayne Rooney for England. It builds on Nike’s earlier release of on-pitch kits in March and centers on seven Cryoshot sneakers scheduled to drop June 11.
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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.
Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.
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Jordan Brand is preparing a major apparel line for the Brazilian national football team ahead of the 2026 FIFA World Cup. The collection includes training tops in red and blue colorways, with a lifestyle jersey showcased by Ronaldinho. Both items are set for global release on March 13, 2026.
Nike has introduced its CTR360 Cryoshot soccer cleat, designed with a frozen aesthetic to mark the brand's latest footwear release ahead of the World Cup.
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New Balance and Stone Island have introduced a new collaboration featuring a glossy nylon jacket and football boots ahead of the 2026 World Cup.
adidas has released the Mundial Goal, a new soccer-inspired sneaker designed for both street wear and casual play.
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Nike has unveiled an all-pink Total 90 III sneaker featuring soccer ball textures on its leather uppers. The design includes hexagonal patterns and carries the nicknames