The RealReal introduced MyCloset today, an AI-powered feature that lets users manage their clothing inventory like an investment portfolio. The tool provides real-time data on item values, popularity trends, and optimal selling times. It aims to keep customers engaged within the company's resale platform.
The feature allows users to upload their wardrobe items and access the same market insights the company uses. Customers can monitor price fluctuations and decide whether to sell, upgrade, or hold onto pieces based on expected trends. The rollout will continue throughout 2026, with the tool available in the company's app for all users but especially useful for higher-value luxury goods.
