TikTok and Apple Music have announced a partnership introducing two new features: Play Full Song and Listening Party. These allow Apple Music subscribers to stream full tracks and join live listening sessions directly within the TikTok app. The integration aims to enhance music discovery and fan engagement without leaving the platform.
TikTok and Apple Music revealed their collaboration on Wednesday, focusing on seamless music experiences. The Play Full Song feature enables subscribers to tap a button on the For You Page or Sound Detail Page to access the full track via a streamlined Apple Music player inside TikTok. Users can then save the song as a favorite, add it to a playlist, or enjoy recommended streams. This integration uses Apple's MusicKit APIs and ensures artists receive payment through standard Apple Music streams, building on TikTok's earlier Add to Music App functionality.
Ole Obermann, co-head of Apple Music, stated: "Tapping into the music you love should feel effortless. With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists -- turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience."
Complementing this is Listening Party, a real-time shared session where fans listen to tracks together and interact live, streamed through Apple Music within TikTok. Artists can join to chat with listeners, resembling an audio-only livestream tailored for music promotion.
Tracy Gardner, global head of music business development at TikTok, commented: "TikTok is where music discovery and culture move at the speed of the community. Thanks to Apple Music, Play Full Song gives fans a seamless way to go from discovery to full-length listening, and Listening Party provides a shared place to experience music together in real time. It's all about bringing artists and fans closer, and turning shared moments into lasting connections."
TikTok, known for music discovery and artist launches, briefly explored its own streaming service in 2023 before abandoning it in 2024. Both features will roll out globally in the coming weeks.
