X tweaks algorithm to prioritize replies from mutuals

X is rolling out a change to its algorithm that boosts the visibility of replies from mutual follows. The update aims to make comment sections feel less like a battleground. Nikita Bier, the platform's head of product, announced the tweak on July 13.

The small adjustment ensures that posts and replies from people users follow back appear more prominently in their replies sections. Bier noted that the algorithm previously lacked the data to highlight friends' responses, resulting in interactions dominated by unfamiliar users.

Bier explained that the change could help users discover common interests more easily. The company hopes the update will foster less toxic exchanges and more meaningful conversations on the platform.

X previously operated a Communities feature for interest-based interactions but discontinued it in April after it saw minimal adoption and high rates of spam and scams.

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Frustrated user snoozing crypto topics on X app, topping mute list over politics and sports amid Bitcoin surge.
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Crypto tops list of most-muted topics on X

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Crypto has emerged as the most-snoozed topic on X's For You feed since the platform introduced its topic snoozing feature for Premium subscribers. X product head Nikita Bier revealed that users mute crypto more than politics, sports, business, AI, or global conflicts. The data highlights growing user fatigue amid Bitcoin's market rebound.

Meta announced Tuesday that Threads has reached 500 million monthly active users. The platform also introduced new community expansions and a personalization tool called Your Algo.

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Google is updating its AI Overviews and AI Mode features in Search to include more first-person perspectives from forums like Reddit and other online discussions. The changes also add recommendations for related in-depth articles and improved ways to view sources. These updates aim to help users explore topics more deeply while linking back to original content.

Snapchat launched AI Sponsored Snaps on Tuesday, enabling brands to interact with users via AI agents in the app's Chat tab. The feature, marked with a light gray 'Ad' notation, allows users to ask questions about the sponsoring brand. Experian became the first partner, with its bot addressing topics like credit scores and loan options.

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