ArtyA has introduced the Purity Tourbillon Sport, a transparent sapphire watch featuring a customizable color system with four initial gasket and strap options.
The Geneva-based brand unveiled the limited-edition timepiece on June 21. Owners can swap the visible gaskets and strap at authorized retailers to switch between Deep Red, Luminous Orange, Deep Blue, and Electric Turquoise.
Inside the 44mm Absolute Sapphire case sits the hand-wound caliber PUR-T1. Developed with Telos, the skeletonized movement includes an 18mm flying tourbillon that rotates once per minute at 4Hz and delivers a 70-hour power reserve from two parallel barrels.
ArtyA will produce only nine examples of the Purity Tourbillon Sport, priced at CHF 130,000 each. Additional colors are planned for future release.