DAZN to broadcast Hexagon Cup padel tournament globally for third year

DAZN will stream the third edition of the Hexagon Cup padel tournament live and free-to-view across more than 200 markets. The event takes place from 28 January to 1 February at Madrid's Caja Mágica venue. It features elite players and celebrity team owners, with coverage available on multiple devices.

The Hexagon Cup, a premier padel tournament, returns for its third edition, with DAZN providing global broadcasting rights for the second time in a row. Scheduled from 28 January to 1 February 2025 at the Caja Mágica in Madrid, Spain, the competition includes qualifying rounds from 28 to 31 January and culminates in finals on 1 February.

DAZN's coverage will be free-to-view worldwide, excluding the US, Central and South America, and India. Viewers can access all matches live via Smart TVs, mobile phones, tablets, games consoles, PCs, connected devices, and DAZN's linear channels. Additionally, DAZN will offer onsite social media coverage, distributing near-live clips across platforms like Instagram, TikTok, Twitter, and YouTube Shorts. In 2025, DAZN's social media channels have already surpassed 9 million views.

The tournament showcases top padel stars including Agustín Tapia, Arturo Coello, Gemma Triay, and Delfina Brea. Team owners add star power: Eva Longoria owns Eleven Eleven, Pierre Gasly leads X Padel, Robert Lewandowski heads RL9 Padel Team, Anthony Joshua and Andy Murray share AD/vantage Padel Team, and Kun Agüero owns Krü Padel by Taktika.

Shay Segev, DAZN Group CEO, emphasized the partnership's impact: “Our long-term partnership with the Hexagon Cup shows what happens when a world-class event meets a truly global platform. With free-to-view access and enhanced coverage in Spain, DAZN brings scale, accessibility and premium production that will accelerate the tournament’s international ambitions and introduce even more fans to padel.”

Astrid Thams, Hexagon's commercial managing director, highlighted growth: “Continuing with DAZN is key to our international growth strategy. We share a common vision of how to present padel in a modern, accessible and global way, and this renewal reinforces our ambition to keep elevating the Hexagon Cup as a benchmark event within the sport.”

Tim Godfrey, Hexagon Cup's strategic advisor for broadcast and media, added: “We are proud to continue our collaboration between Hexagon Cup and DAZN for the third edition of the tournament. This competition not only showcases the very best of world padel but also reflects our shared vision of bringing the sport to a global audience in an innovative and accessible way.”

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