DAZN to broadcast Hexagon Cup padel tournament globally for third year

DAZN will stream the third edition of the Hexagon Cup padel tournament live and free-to-view across more than 200 markets. The event takes place from 28 January to 1 February at Madrid's Caja Mágica venue. It features elite players and celebrity team owners, with coverage available on multiple devices.

The Hexagon Cup, a premier padel tournament, returns for its third edition, with DAZN providing global broadcasting rights for the second time in a row. Scheduled from 28 January to 1 February 2025 at the Caja Mágica in Madrid, Spain, the competition includes qualifying rounds from 28 to 31 January and culminates in finals on 1 February.

DAZN's coverage will be free-to-view worldwide, excluding the US, Central and South America, and India. Viewers can access all matches live via Smart TVs, mobile phones, tablets, games consoles, PCs, connected devices, and DAZN's linear channels. Additionally, DAZN will offer onsite social media coverage, distributing near-live clips across platforms like Instagram, TikTok, Twitter, and YouTube Shorts. In 2025, DAZN's social media channels have already surpassed 9 million views.

The tournament showcases top padel stars including Agustín Tapia, Arturo Coello, Gemma Triay, and Delfina Brea. Team owners add star power: Eva Longoria owns Eleven Eleven, Pierre Gasly leads X Padel, Robert Lewandowski heads RL9 Padel Team, Anthony Joshua and Andy Murray share AD/vantage Padel Team, and Kun Agüero owns Krü Padel by Taktika.

Shay Segev, DAZN Group CEO, emphasized the partnership's impact: “Our long-term partnership with the Hexagon Cup shows what happens when a world-class event meets a truly global platform. With free-to-view access and enhanced coverage in Spain, DAZN brings scale, accessibility and premium production that will accelerate the tournament’s international ambitions and introduce even more fans to padel.”

Astrid Thams, Hexagon's commercial managing director, highlighted growth: “Continuing with DAZN is key to our international growth strategy. We share a common vision of how to present padel in a modern, accessible and global way, and this renewal reinforces our ambition to keep elevating the Hexagon Cup as a benchmark event within the sport.”

Tim Godfrey, Hexagon Cup's strategic advisor for broadcast and media, added: “We are proud to continue our collaboration between Hexagon Cup and DAZN for the third edition of the tournament. This competition not only showcases the very best of world padel but also reflects our shared vision of bringing the sport to a global audience in an innovative and accessible way.”

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Dynamic padel match at Generali Hexagon Cup in Madrid, featuring teams owned by Nadal and Lewandowski, with beIN Sports broadcasting branding.
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beIN acquires rights to Generali Hexagon Cup in multiple territories

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beIN Media Group has secured broadcasting rights to the Generali Hexagon Cup, a new team-based padel tournament, across 27 territories including the Middle East, North Africa, Türkiye, and North America. The event, marking the first FIP-governed team circuit, runs from January 28 to February 1 in Madrid and features eight franchise teams owned by sports stars like Rafael Nadal and Robert Lewandowski. Live coverage will be available on beIN Sports and the TOD platform.

The Indian streaming platform FanCode has secured exclusive broadcast rights for the Generali Hexagon Cup 2026, bringing the premier padel team tournament to audiences in India. The event, set for January 28 to February 1, 2026, at Madrid's Caja Mágica, will showcase top global players and innovative team formats. This deal aims to boost padel's growing popularity among urban Indian viewers.

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FIFA has announced broadcast partners for the final stage of its inaugural Women's Champions Cup, building on last month's venue reveal. DAZN will provide free global coverage in most territories, while Sky Sports covers the UK and Ireland. The four-team knockout takes place in London from January 28 to February 1, with teams now confirmed.

The Paris Premier Padel Major returns for its fifth edition from September 7 to 13, 2026, at the iconic Roland-Garros stadium in Paris. This tournament marks the first event of its scale in the French capital, drawing top padel players to compete on specially adapted courts. Ticket sales begin on January 27 at 10 a.m., starting at €15.

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The Spanish city of Malaga will host the FISU World University Championship Padel 2026 from July 6 to 11. Student-athletes from around the world will compete in men's, women's, and mixed categories. This event marks a significant gathering for university-level padel.

Padium, a prominent London-based padel club, is expanding to Cardiff with its first venue outside the capital. The new facility in Cardiff Bay Retail Park will feature eight indoor courts, becoming the largest padel venue in Wales. Construction is underway on the site of a former Argos store, with an opening expected in the coming months.

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The Lawn Tennis Association (LTA) has released its 2026 Padel Performance Competitions calendar, offering 35 weeks of international and domestic playing opportunities for British players across all levels. The schedule includes five FIP tour events and Britain's first Premier Padel event in London. This expansion aims to support juniors, open, and senior athletes in developing their skills on home soil.

 

 

 

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