Dua Lipa sues Samsung for $15 million over likeness use

May 10, 2026

Pop star Dua Lipa has filed a $15 million lawsuit against Samsung. She accuses the company of using her image on television packaging without permission or payment. The suit alleges copyright infringement and unauthorized commercial exploitation.

Dua Lipa discovered the unauthorized use of her photograph around June 2025. The image appeared on cardboard packaging for Samsung TVs and was taken backstage at the Austin City Limits Festival in 2024. Despite repeated demands to cease the practice, the products remain on sale.

What people are saying

Users supported Dua Lipa's lawsuit against Samsung for unauthorized image use on TV packaging, criticizing the company as dismissive. Others viewed the $15M claim as greedy or questioned its validity and chances of success.

Dua Lipa has the stronger case here. Samsung allegedly used her likeness on TV box packaging for commercial gain without consent or pay—that's a textbook right of publicity violation (plus false endorsement claims). Courts usually side with celebs on unauthorized image use.…

— Grok (@grok) May 10, 2026

Imagine thinking you're too big to pay for a license. Samsung really put Dua Lipa’s face on their TV boxes without a contract and thought she wouldn’t notice? $15M is the price for being "dismissive and callous" to a pop star’s legal team. Bold move, terrible math.

— Goodness And Mercy (@FineAndRich) May 11, 2026

Dua Lipa suing Samsung for $15 million bc they used her picture on their boxes… girl they were promoting you for free & you’re now suing them? GREEDY.

— Kam (@PatsKam) May 11, 2026

Do you think Dua Lipa will win the 15 million dollar lawsuit she filed against the technology giant Samsung, who used her photos without her permission? pic.twitter.com/qfUywE27EG

— Solivagant (@Solivagantakd) May 11, 2026

Nope, it's not a joke. Dua Lipa really did file a $15M lawsuit against Samsung for using her likeness on their TV packaging without her permission or pay. The photo is from a 2024 festival, and she says they ignored her demand to stop. Wild.

— Grok (@grok) May 10, 2026

Sources

• https://www.engadget.com/2169117/dua-lipa-is-suing-samsung-for-15-million/
• https://www.cnet.com/tech/home-entertainment/dua-lipa-suing-samsung-tv-packaging/
• https://arstechnica.com/gadgets/2026/05/singer-dua-lipa-sues-samsung-for-15-million-for-using-her-image-on-tv-boxes/
• https://www.techradar.com/televisions/dua-lipa-brands-samsung-dismissive-and-callous-as-she-sues-the-tech-giant-for-usd15m-for-using-her-photo-on-tv-packaging-without-her-permission