The Belo Horizonte councilor, great-nephew of Dilma Rousseff, was chosen by Lula to lead the party's social media strategy.
Pedro Rousseff, a Belo Horizonte councilor, said in an interview with VEJA's Ponto de Vista program that the PT is adapting its communication for the digital environment in the 2026 elections.
He highlighted the recent launch of the Porta-Vozes do Presidente Lula program in Brasília, aimed at expanding the government's defense against false content.
Rousseff argued that Lula should maintain an institutional stance while allies take a more combative tone, including wearing down Flávio Bolsonaro on social media.
The councilor rejected comparisons with Nikolas Ferreira and stressed the need to influence online narratives to avoid losing political ground.
