Variety has released its predictions for the media industry in 2026, forecasting Christopher Nolan's 'The Odyssey' as the year's biggest box office hit and Netflix securing a major deal for Warner Bros. Discovery. The report also anticipates leadership changes at Disney and ongoing battles over artificial intelligence in entertainment.
As 2025 draws to a close, Variety's annual media predictions paint a picture of turbulence and transformation ahead. The entertainment landscape faces challenges from a sluggish box office, declining cable viewership, and economic uncertainty, compounded by artificial intelligence's disruptive influence on content creation and jobs.
At the forefront is Christopher Nolan's adaptation of Homer's 'The Odyssey,' expected to eclipse major franchise returns like sequels to 'Star Wars,' 'The Avengers,' 'Toy Story,' 'Super Mario Bros.,' and 'Dune.' Nolan's track record, including pre-selling IMAX tickets a year in advance, positions this ancient epic as the popcorn season dominator.
A high-stakes acquisition battle looms over Warner Bros. Discovery, with Netflix favored to prevail against David Ellison's Paramount Skydance bid. Netflix's appeal lies in its financial strength, top streaming status, and co-CEO Ted Sarandos' commitment to theatrical releases. However, regulatory hurdles and political variables, including former President Trump, add uncertainty. The Ellisons' $30-per-share offer requires 90% shareholder approval to succeed.
Disney's Bob Iger is set to depart at year's end, sparking a succession contest likely between Dana Walden, co-chair of Disney Entertainment, and Josh D'Amaro, head of parks and experiences. Analysts give D'Amaro the edge, though an external hire remains possible.
On AI, studios like Disney, Universal, and Warner Bros. are litigating against startups for IP theft while forging partnerships, such as Disney's with OpenAI. In music, majors including Sony, Universal, and Warner have shifted from lawsuits—against Suno and Udio—to licensing deals with AI firms like Klay, with products slated for 2026 launch amid artist concerns over vague terms.
Television predictions highlight ex-Netflix executives shaping Paramount+ and Amazon MGM Studios, shifts at Versant and CBS News under Bari Weiss, and post-Colbert changes at CBS late night. Broader issues include microdramas, overseas unscripted productions, and expiring guild contracts risking strikes.
