The 2026 edition of Virada da Felicidade arrives in São Paulo in March, bringing together business leaders, experts, and personalities to address mental health, well-being, and social responsibility. Created in 2019 by Chirles Oliveira, the event will feature a hybrid format and include figures such as nun Coen and journalist Izabella Camargo.
Launched in 2019 by Chirles Oliveira, Virada da Felicidade promotes discussions on mental health, well-being, and social responsibility. Its 2026 edition spans March in São Paulo, coinciding with the International Day of Happiness on March 20.
The program begins on March 1 with online debates. In-person sessions take place on March 19 and 20 at Casa Rofer in the city's south zone. The closing event is scheduled for March 26, featuring a free social action at CEU Paraisópolis.
Confirmed participants include zen-buddhist nun Monja Coen, journalist Izabella Camargo, and indigenous leader Ubiraci Pataxó. The organizers have also invited international figures such as writer Gaspar Contreras and doctor Edith Shiro.
The main emphasis is on the rise in emotional disorders and the effects of mental health in the corporate setting. These issues have received increased attention in companies following the pandemic, amid rising leaves for anxiety and depression, as noted in event coverage.
