Williams Racing has signed a multi-year deal with British retailer Marks & Spencer to supply travel and formalwear for the team starting in the 2026 Formula 1 season. The partnership will outfit team members for 24 races across 21 countries, featuring high-performance fabrics. Activations are planned at Silverstone and through fan content.
Williams Racing, based in Grove, Oxfordshire, has entered a multi-year partnership with Marks & Spencer (M&S) as its official travel kit provider ahead of the 2026 Formula 1 season. The agreement will see M&S supply a modern travel wardrobe for the Atlassian Williams F1 Team, including formal options for leadership, engineers, and drivers during travel, events, and appearances.
The clothing incorporates technical features such as wrinkle resistance, moisture wicking, four-way stretch, and water-repellent protection, drawing from M&S's Autograph Performance range launched in October 2025. This range combines timeless style with innovation to support hybrid lifestyles, from work to travel.
The partnership unites two British institutions: Williams, founded in 1977 and one of Formula 1's most successful teams with nine Constructors' Championships, and M&S, which operates in over 70 countries and has seen its Autograph menswear line quadruple in value over the past three years. It aims to leverage Formula 1's growing global popularity to expand M&S's reach.
Celebrations include activations at the team's home race at Silverstone Circuit, behind-the-scenes content, and fan-facing initiatives throughout the season. Octagon, a global sports agency, facilitated the deal.
Mitch Hughes, M&S Menswear Director, stated: "Partnering with Atlassian Williams F1 Team brings together two British brands who share a deep commitment to quality, innovation and progress. Our customer has incredibly high expectations of the clothes they choose - and rightly so. They want pieces that feel exceptional, perform brilliantly, and elevate the everyday."
Luke Timmins, Merchandise and Licensing Director at Williams, added: "With 24 races, multiple testing sessions, and hundreds of travelling team members, Travel Kit is a central part of how Atlassian Williams F1 Team shows up around the world. We are proud to work with M&S to create a kit that helps our team to look and feel their very best so that they can deliver real performance on and off the track."