Dunhill showed its spring 2027 menswear line in London this week, with designer Simon Holloway drawing heavily on Roger Moore-era James Bond style.
Holloway placed the blazer at the center of the collection. An eight-button version recalled a young Prince Charles in the 1970s.
The designer used rich shades of blue and worsted cashmere woven in northern England. A Panama weave kept the tailoring cool and crease-resistant.
Holloway tied the clothes to Britain’s summer social calendar, which includes Ascot, the Chelsea Flower Show, Wimbledon and the Serpentine Gallery summer party.
He noted that fathers are increasingly bringing sons to the store to learn traditional dressing habits.