Video game developers have responded to the theft of 12 tonnes of KitKats with humorous April Fools' posts on social media. The real-life robbery occurred on March 29 between a factory in central Italy and Poland. KitKat confirmed it is cooperating with authorities and expects no supply disruptions.
On March 29, thieves stole a 12-tonne shipment of KitKat bars en route from a factory in central Italy to Poland. The official KitKat account on X announced the incident, stating the company is working with authorities and regional partners to investigate, with no anticipated supply issues as a result of the crime. This event, unfolding just before April Fools' Day, inspired several game studios to craft lighthearted jokes around the heist. Chuckerfish shared a GIF featuring characters from Wargroove 2 gathered around a pile of the stolen chocolate bars. A Ubisoft fansite depicted Ezio from the Assassin's Creed series leaping into a mound of KitKats, parodying his signature Leap of Faith move. Running With Scissors, known for the Postal series, posted a mock announcement claiming their offices were raided, with a fictional former employee invoking Second Amendment rights. Dead by Daylight offered its own twist on the robbery's prelude, while the Call of Duty UK account quipped, '413,793 KitKat's used to live here. Now it's a ghost town,' nodding to a Call of Duty 4: Modern Warfare mission. Konami joined in with a post for Darwin's Paradox, suggesting an octopus's involvement in the theft.