American Honda has introduced the HRC Performance Shop, allowing US customers to purchase official race parts online through a network of three dealerships. The program initially targets components for the 2025 and newer CBR1000RR-R Fireblade models. Honda selected the dealers for their experience in high-level motorcycle racing.
American Honda announced the launch of its HRC Performance Shop on Thursday, enabling riders to buy factory race parts via the internet. The program starts as a pilot through three specialized dealerships, focusing on enhancing performance for select Honda models. Honda stated in its press release that the initial phase offers engine and electrical parts, chassis components, and setup tools for 2025 and newer CBR1000RR-R Fireblade motorcycles. Plans include evaluating expansion to model-specific race kits and possibly complete competition units in the future. The participating dealerships are Al Lamb’s Dallas Honda in Dallas, Texas; Southern Honda Powersports in Chattanooga, Tennessee; and Jones Honda in Columbia, Missouri. These outlets were chosen due to their history of supporting closed-course racing, positioning them to help assess and potentially grow the program. The rollout coincides with the start of the American roadracing season.