Keller Williams enters Egyptian market with master franchise

Keller Williams Realty, one of the world's largest real estate franchise networks, has announced its entry into the Egyptian market through a master franchise awarded to a partnership between RED and ANCHOR Development & Management. Khalid Bahig has been appointed chairperson and CEO of KW Egypt. RED will become the company's first franchise office in Egypt in the first quarter of 2026.

Keller Williams Realty has announced its entry into the Egyptian market as part of its international expansion, awarding a master franchise to a partnership between RED, co-founded by Khalid Bahig and Mohamed Banany, and ANCHOR Development & Management, founded by Ahmed Ghoneim.

Bahig, previously CEO of Coldwell Banker Egypt where he introduced more structured sales practices, will serve as chairperson and CEO of KW Egypt. Banany, a former vice president of marketing and business development at Coldwell Banker Egypt, will join the board. Ghoneim will act as regional operating principal and board member, overseeing operations.

RED will become KW's first franchise office in Egypt in the first quarter of 2026, serving as a base for operations, agent training, and technology deployment.

Keller Williams Worldwide reported selling more than 84,500 units outside the United States and Canada in 2025, a 2.7% year-on-year increase, with total sales volume of $20.9 billion, up 21.4%. Egypt marks the company's second African market after South Africa.

The expansion comes as Egypt's property market attracts regional and international players, supported by strong population growth, urban expansion, and sustained development activity.

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