Keller Williams enters Egyptian market with master franchise

Keller Williams Realty, one of the world's largest real estate franchise networks, has announced its entry into the Egyptian market through a master franchise awarded to a partnership between RED and ANCHOR Development & Management. Khalid Bahig has been appointed chairperson and CEO of KW Egypt. RED will become the company's first franchise office in Egypt in the first quarter of 2026.

Keller Williams Realty has announced its entry into the Egyptian market as part of its international expansion, awarding a master franchise to a partnership between RED, co-founded by Khalid Bahig and Mohamed Banany, and ANCHOR Development & Management, founded by Ahmed Ghoneim.

Bahig, previously CEO of Coldwell Banker Egypt where he introduced more structured sales practices, will serve as chairperson and CEO of KW Egypt. Banany, a former vice president of marketing and business development at Coldwell Banker Egypt, will join the board. Ghoneim will act as regional operating principal and board member, overseeing operations.

RED will become KW's first franchise office in Egypt in the first quarter of 2026, serving as a base for operations, agent training, and technology deployment.

Keller Williams Worldwide reported selling more than 84,500 units outside the United States and Canada in 2025, a 2.7% year-on-year increase, with total sales volume of $20.9 billion, up 21.4%. Egypt marks the company's second African market after South Africa.

The expansion comes as Egypt's property market attracts regional and international players, supported by strong population growth, urban expansion, and sustained development activity.

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Senior executives from Egypt’s leading real estate developers say the sector is entering a new phase of structural correction, stronger fundamentals, and growing global relevance, driven by economic stabilization, rising foreign investment, tourism expansion, and evolving urban development models. Ayman Amer, General Manager of SODIC, said Egypt is following a trajectory similar to India’s, positioning itself to become a major global hub within the next 10 to 15 years. The speakers emphasized tourism and digital innovation’s role in bolstering the sector.

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Egypt's real estate sector is undergoing a comprehensive transformation to enhance transparency, standardize practices, and attract foreign investment, according to Ahmed Ibrahim, vice chairperson of the New Urban Communities Authority for planning and projects and deputy minister of housing.

Egypt’s Minister of Petroleum and Mineral Resources Karim Badawi held meetings with senior officials from leading international energy companies on the sidelines of the ninth Egypt Energy Show (EGYPS 2026), focusing on expanding cooperation and boosting investments. BP announced plans to invest approximately $1.5 billion in Egyptian gas projects during the 2026/2027 fiscal year.

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Egyptian renewable energy firm Rees Tech is aiming for sales of about EGP 1bn in 2026, fueled by surging demand for solar systems in the local market, according to Chairperson Ibrahim Gamal. This target doubles the company's 2025 revenues, which reached roughly EGP 500m.

 

 

 

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