Off-White™ has announced its 10×10 initiative, partnering with 10 influential designers to reimagine 10 core product icons. The project features artists like Kid Cudi and A$AP Nast handling categories from sneakers to objects. Events will run from May 2026 through April 2027.
Off-White™ revealed details of its new 10×10 platform on March 26, tapping 10 global creatives to reinterpret 10 of the brand's most recognizable designs. The lineup covers essential categories central to Off-White™'s identity, with each participant leading a specific area. As first reported by Hypebeast, the collaborators include Ava Nirui on T-SHIRTS, Renell Medrano of Ice Studios on EYEWEAR, Raul Lopez on BAGS, and Veneda Carter on WOMENSWEAR. Scott Mescudi, known as Kid Cudi, will oversee SNEAKERS, while Stéphane Ashpool handles VARSITY jackets. Yuta Hosokawa of READYMADE and SAINT MXXXXXX is tasked with HOODIES, Guillermo Andrade of 424 leads DENIM, Bafic manages FINE PRINT, and A$AP Nast guides OBJECTS. SneakerNews highlighted Kid Cudi's role in sneakers, A$AP Nast's work on objects, and Veneda Carter's focus on womenswear. A series of global events will celebrate the initiative and unveil exclusive products, starting in May 2026 and continuing until April 2027. Off-White™ shared the announcement via its Instagram account (@off____white), with further updates expected.
