The Season 1 episode 'Bugs' of Supernatural is considered one of the show's weakest, but it provided crucial insights for its future success. Creator Eric Kripke credits the production challenges with shifting the focus toward character-driven storytelling. This low-rated outing influenced the series' approach to monsters and visuals.
Supernatural's early days were marked by experimentation, and the Season 1 episode 'Bugs' stands out as a notable misstep. Currently the second-lowest rated on IMDb, it featured amateurish special effects that Eric Kripke, the show's creator, described as overreaching on monsters. In an interview with TV Insider, Kripke recalled telling executive producer Bob Singer that the visuals resembled cheesy B-movies. Singer advised refocusing on protagonists Sam and Dean Winchester, treating monsters more like characters rather than spectacle.
This lesson from 'Bugs' helped steer the series away from similar pitfalls. Kripke pointed to other early low points, including 'Hook Man,' 'Route 666,' 'No Exit,' and 'Red Sky at Morning' from the first three seasons. He explained the constraints of tight budgets and schedules: "Sometimes, you try things that just don't work at all, and because of our time and budget, you don't have the time to go back and re-do them. You have no choice but to air them in their deformed state, and so you have to live with millions of people watching your mistakes."
The show even poked fun at 'Bugs' in later seasons. In the Season 11 episode 'Don't Call Me Shurley,' the character Chuck—played by Rob Benedict and revealed as God—references handing in 'Bugs' as a metaphor for poor work, highlighting the self-deprecating humor that became a hallmark of Supernatural. These early failures ultimately strengthened the horror-drama's storytelling foundation, ensuring more engaging narratives in its long run.