UEFA has criticised FIFA president Gianni Infantino for exploring plans to sell minority stakes in a new company overseeing World Cup and other tournaments to private investors.
The European governing body issued a statement on Tuesday accusing Infantino of crossing a line that football’s governing institutions should never cross. It said the soul and governance of football are not assets to trade and called on national associations, leagues, clubs and supporters to take the matter seriously.
FIFA confirmed it is considering the creation of FIFA Forward Enterprise to manage commercial rights and tournament operations. The plan would keep FIFA in majority control while inviting minority investments of around 20 to 30 per cent from third parties. Thrive Eternal is expected to lead the investor group, with J.P. Morgan engaged as an adviser.
The proposals include giving member associations stakes they could retain or sell. Infantino, who is set to remain president until 2031, could later serve as commissioner of the new entity with a potential salary of around $64 million a year.
UEFA also referenced earlier tensions, including Infantino’s handling of a player suspension ahead of the World Cup 2026. FIFA said any changes would require approval from member associations and the FIFA Council.