Elephant Bet has sponsored the full regional football tournament in Dire Dawa, extending support beyond the initial October match. This initiative underscores the company's commitment to grassroots football outside Addis Ababa. The event is building community ties through the sport.
The city of Dire Dawa has become one of the liveliest football venues of the season, hosting an ongoing regional tournament that has captured the attention of fans and local communities. At the center of this event is Elephant Bet, which has confirmed its sponsorship of the entire competition, extending its initial support beyond the opening match in October.
This sponsorship marks a significant step in the brand's expanding engagement with sports initiatives outside Addis Ababa, in areas where football culture thrives and community events unite people. The company's decision reflects a commitment to nurturing local talent and fostering football at the grassroots level.
“Football in Ethiopia is more than a game – it’s a shared experience that unites families, friends, and entire cities,” stated in a press release from Elephant Bet. “Being part of that energy, especially here in Dire Dawa, is something we value deeply. Our goal is to keep supporting the sport where it truly lives, with the people.”
The tournament, set to run until early November, continues to draw strong crowds and community enthusiasm. Beyond the pitch, it demonstrates how regional events can forge genuine connections between brands and fans, a challenge often harder in the capital.
As Elephant Bet grows its presence across Ethiopia through sports partnerships and fan experiences, the company is building a long-term vision that positions football as a bridge between sport, community, and responsible engagement. Elephant Bet Ethiopia is part of one of Africa’s leading sports betting and online gaming groups, active for more than 11 years across multiple countries. Since entering Ethiopia, the brand has focused on providing an accessible, innovative, and responsible gaming experience tailored to local players. Through initiatives beyond entertainment, it engages communities via sports sponsorships, fan experiences, and local development programs. Its involvement in regional football, like the Dire Dawa tournament, supports the country’s passion for sport and contributes to its cultural and social landscape.