Elon Musk has updated Tesla's mission statement by dropping the word 'sustainable,' shifting from 'Sustainable Abundance' to 'Amazing Abundance.' The change, announced on Christmas Eve via X, reflects a pivot toward a future driven by AI and robotics. Musk described the new phrasing as 'more joyful.'
Tesla's mission statement has undergone a notable evolution since its founding. Initially, it focused on 'accelerating the advent of sustainable transport,' emphasizing electric vehicles like the Roadster, Model S, and Model 3 to outperform gasoline cars and spur industry change.
Following the acquisition of SolarCity and expansion into energy storage products such as Powerwall and Megapack, the mission broadened to 'accelerate the advent of sustainable energy.' This encompassed solar, storage, and transport to support grid decarbonization, aligning with the need for renewable-powered electric transport.
In recent years, amid the launch of Master Plan Part 3 and the Optimus humanoid robot project, Musk introduced 'Sustainable Abundance,' blending environmental goals with economic concepts tied to automation and artificial intelligence (AI).
On Christmas Eve, December 24, 2025, Musk posted on X: 'Am changing the Tesla mission wording from: Sustainable Abundance To Amazing Abundance.' He explained the rationale succinctly: 'The latter is more joyful.'
This alteration signals a departure from explicit environmental priorities, repositioning electric vehicles and renewables as means to a broader vision of post-scarcity abundance through general-purpose robots like Optimus and artificial general intelligence (AGI).
The change has drawn commentary, with some viewing it as confirmation of Tesla's drift from its climate-focused origins. For instance, Electrek's analysis highlights Musk's recent statements on X, including amplification of divisive rhetoric and dismissal of current philanthropy in favor of future 'high universal income' enabled by AI. A top comment critiques the lack of mechanisms for wealth redistribution in such visions, noting potential wealth concentration among billionaires.
Tesla's shifting priorities underscore its transition from EV pioneer to AI and robotics innovator, though the long-term implications for sustainability remain a point of debate.
