During President Claudia Sheinbaum's morning press conference, Grupo Modelo announced it will donate 500 tickets to 2026 World Cup matches for adult winners of the federal Mundial Social tournament, adding to 25 tickets from Coca-Cola. The beer company also outlined two other initiatives to promote the event, including equipping businesses to broadcast matches.
Daniel Cocenzo, president of Grupo Modelo, announced during President Claudia Sheinbaum's morning press conference on April 10, 2026, that the company will give away 500 tickets for 2026 World Cup matches—hosted by Mexico, the United States, and Canada—to adult winners of the government-sponsored Mundial Social tournament. The initiative includes 74 cups across Mexico's 32 states, open to all ages and people with disabilities.
"We share the passion for the Mundial Social, which will ensure football reaches all of Mexico, and that's why Grupo Modelo joins this initiative," Cocenzo said. Sheinbaum emphasized transparency in ticket distribution: "We will do something very transparent so it is known who won and in which tournament."
This donation supplements 25 tickets pledged by Coca-Cola to the same winners. Sheinbaum will also donate her inauguration ticket, received from FIFA President Gianni Infantino, to the winner of a keepie-uppie contest for women aged 16 to 25. Registration closed on April 10 at https://www.mundialsocial.gob.mx/, with judging by Katia Itzel García, Charlyn Corral, and Gabriela Fernández de Lara.
Cocenzo outlined three initiatives by Grupo Modelo: the ticket giveaway, equipping small and medium-sized businesses with screens, refrigerators, furniture, and 35,000 transmission licenses to enable match viewing, and potential free cultural events such as concerts in Mexico City's Zócalo (though not yet confirmed). Sheinbaum highlighted these efforts to spread the 'World Cup spirit' and generate economic benefits for family businesses.
