The Heineken group will inaugurate Heineken House in Villa-Lobos park, São Paulo, with free leisure, culture, and training attractions. The space opens to the public on May 8. It will feature coworking, gastronomy, shows, and professional courses.
The Heineken group announced the opening of Heineken House, a "hub of experiences" in Villa-Lobos park, São Paulo. Dedicated to leisure, culture, and training, the space will offer free attractions in themed environments of its brands, such as Heineken, Eisenbahn, Lagunitas, and Mamba Water.
The inauguration for the general public is scheduled for May 8, a Friday. Attractions will include gastronomy, music shows, cultural activities, and a freely accessible coworking space.
The site will also host Casa do Futuro, in partnership with Senac, the National Commercial Apprenticeship Service. This initiative will provide free qualification courses for vulnerable youth, focused on the bars and restaurants sector.
Further details on the schedule and operations will be released soon via the Instagram account @grupoheinekenbr.