ILLIT achieved a new personal record when its music video for "It's Me" reached 100 million views on YouTube. Belift Lab confirmed the milestone occurred on July 18 at approximately 3:14 p.m. KST. The track, released on April 30, took 78 days, 21 hours, and 14 minutes to reach the mark.
According to Belift Lab, the video for the title track became ILLIT's fastest to hit 100 million views. It surpassed the previous record of 86 days, 17 hours, and 30 minutes set by the group's debut track "Magnetic" two years ago.
This marks the second music video from ILLIT to reach the milestone, following "Magnetic." The achievement was noted with congratulations extended to the group.
The video remains available for viewing on YouTube.