Let’s Play: The 22nd AdCongress has successfully concluded, offering a three-day learning experience for students and aspiring creatives. Held from January 26 to 28, 2026, at Bulwagang Balagtas in PUP Sta. Mesa, Manila, it focused on strategy, innovation, and play in the advertising field.
Let’s Play provided participants with interactive talks and sessions that promoted learning, creative thinking, and growth in advertising. Over the three days, it featured four main forums: TAC TIC ’TO: Creative Tactics with AI in Play discussed the integration of artificial intelligence in advertising, emphasizing responsible use and collaboration. AD Jungle: A Journey through the Wild Trails of Production Design offered a glimpse behind the scenes of production work, highlighting the importance of vision, collaboration, and strategy. MarkADo: Winning Ads on the Board invited experts from media, advertising directors, and jingle writers to explore ad recall. Meanwhile, “Go Big or Get Bitten: Hanggang Saan Aabot ang Kapal ng Mukha Mo?” delved into confidence, risk-taking, and personal branding in the creative industry.
Speakers, including creative directors, media professionals, and production designers, shared insights on current trends, ethical advertising, digital transformation, and real-world applications. This bridged the gap between theory and practice, equipping students with practical knowledge for the competitive advertising field. Beyond education, the event fostered collaboration, networking, and strengthened skills as communicators and creatives. As an annual gathering, it serves as a foundation for future advertising practitioners. For more information, follow @pupadcongress on Facebook, Instagram, and X, or email adcongress24.pup@gmail.com.
