News groups lead digital audiences in January

In January 2026, 29.62 million users consumed information in the digital universe in Colombia, driven by events such as the minimum wage decree, Nicolás Maduro's capture, and Yeison Jiménez's death. Caracol Next, RCN 360, and TelevisaUnivisión Digital topped Comscore's ranking with over 23 million users each. Most consumption occurred via mobiles and social networks.

Digital information consumption in Colombia reached 29.62 million users in January 2026, according to Comscore's report. This rise is attributed to key events like the minimum wage decree issued by the National Government at the end of December 2025, Nicolás Maduro's capture in a U.S. military operation on January 3, and singer Yeison Jiménez's death in a small plane accident on January 10.

In this context, Caracol Next recorded 24.70 million users, followed by RCN 360 with 24.34 million and TelevisaUnivisión Digital with 23.58 million, leading the news groups ranking. Others include Prisa with 23.34 million, Comcast - NBC Universal with 21.15 million, The Walt Disney Company with 20.58 million, and El Tiempo Casa Editorial with 17.95 million.

The top 10 is completed by Alphabet (15.81 million), Microsoft Sites (13.81 million), and Spotify (11.71 million). Of the total users, 26.16 million accessed via mobiles, 23.45 million through social networks, and 16.11 million via computers. Social networks generated 78% of the digital traffic for major media groups.

This landscape reflects the growing reliance on mobile devices and social platforms for news access in the country.

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Fintech firms share strategies for financial health in 2026

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Following year-end holidays, companies like Nu, Nequi, Lemon, and DataCrédito Experian offer practical advice for organizing personal finances and accessing responsible credit in Colombia. These tips aim to help users manage debts, optimize spending, and plan goals for the new year.

The US government's action capturing Venezuelan President Nicolás Maduro boosted GloboNews ratings on pay TV on Saturday (3). The Globo news channel achieved its best numbers in over a year, leading Ibope throughout the day. The network was the first to report the event in the early morning.

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Tiendanube has released the first edition of its NubeCommerce Colombia report, analyzing the current state of e-commerce in the country. The study highlights high adoption of artificial intelligence among online stores, though its use remains mostly tactical. It also identifies challenges in promotional strategies and reliance on external platforms.

DANE reported a 10.9% unemployment rate for January 2026, the lowest in recent history for a first month of the year, despite a 23% minimum wage increase. Informality dropped to 55%, and the employed population grew by 324,000 people. Yet, these official figures are sparking political polarization.

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A national poll indicates that 66% of Colombians will surely vote in the March 8 legislative elections. The Pacto Histórico leads congressional preferences with 23%, followed by the Centro Democrático with 15%. In the presidential race, Iván Cepeda tops with 30% voter intention.

In January 2026, Colombia's unemployment rate stood at 10.9%, the lowest for a first month since 2001, according to the Dane. While 324,000 new jobs were created, 60% were self-employment positions. This indicates employment improvement, but raises concerns about job quality.

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Gopass reported six million transactions during the year-end season, a 100% increase from 2024. For the Reyes holiday bridge, it urges users to choose its mobility option with over 900,000 drivers nationwide.

 

 

 

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