Nex is positioning its kid-friendly console as a leader in trust and safety rather than merely complying with the UK's Online Safety Act.
Nex's CEO and president discussed the company's ambitions in an interview focused on trust and safety measures for its console designed for children.
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Xbox Gaming CEO Asha Sharma announced Project Helix, Microsoft's upcoming next-generation console, which will support both Xbox and PC games while leading in performance. The reveal via social media follows recent leadership changes, with more details planned at next week's Game Developers Conference.
The family-focused motion-sensing console Nex Playground is set to launch in the UK and Ireland after strong sales in the United States. Pre-orders opened on May 18 at major retailers while the full release is scheduled for late June.
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The Nex Playground movement-based gaming console will increase in price by $50 to $299 starting April 1. Nex co-founder and CEO David Lee announced the change in a letter to customers, blaming rising production costs for components like memory and storage. The company's Play Pass subscription remains $89 per year.
Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
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Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.
Dreame Technology unveiled two new smartphones, the modular Aurora Nex and luxury Aurora Lux, at its NEXT event in San Francisco. Apple co-founder Steve Wozniak joined global president Xinwei Chang to introduce the devices. The Aurora Nex features detachable modules for cameras and satellite communication.
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Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.